Sunset in the Land of the Rising Sun

Why Japanese Multinational Corporations Will Struggle in the Global Future
2010. Auflage 2010
ISBN: 978-1-349-32184-1
Verlag: Palgrave MacMillan UK

Buch, Englisch, 141 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 227 g

Reihe: INSEAD Business Press

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Zielgruppe

Research

Autoren/Hrsg.

Black, J.

Morrison, A.

Inhaltsverzeichnis

Where Have All The Flowers Gone? Follow the Yellow Brick Road, Part 1 Follow the Yellow Brick Road, Part 2 A Brave New World Curve Ball Barbarians at the Gate Water, Water Everywhere, But Not a Drop to Drink A Tale of Two Cities The Incredible Shrinking Japan The Road Ahead A Cautionary Tale

Über Autor(innen)

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: [e-mail])

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: [e-mail])