Designing Surveys

A Guide to Decisions and Procedures
3. Auflage 2013
ISBN: 978-1-4129-9734-8
Verlag: SAGE Publications

Buch, Englisch, 440 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 644 g

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.

Autoren/Hrsg.

Blair, Johnny, Jr.

Czaja, Ronald F.

Blair, Edward

Fachgebiete

• Sozialwissenschaften Pädagogik Berufliche Bildung Wissenschaftliches Arbeiten, Studientechnik
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Wissenschaftliches Arbeiten, Studientechnik
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

1. Survey Practice
2. Survey Error
3. Planning the Survey: The Hierarchy of Decisions
4. Data Collection I: Selecting a Method
5. Sampling I: Concepts of Representation and Sample Quality
6. Sampling II: Population Definition and Frames
7. Sampling III: Sample Size and Sample Design
Methodology Appendix 1: Using Models in Sampling
8. Questionnaire Development I: Measurement Error and Question Writing
9. Questionnaire Development II: Questionnaire Structure
Methodology Appendix 2: Questionnaire Evaluation Workshop
10. Questionnaire Development III: Pretesting
Methodology Appendix 3: Cognitive Interviewing Workshop
11. Data Collection II: Controlling Error in Data Collection
Methodology Appendix 4: An Overview of Organization Surveys
12. Post-Survey Statistical Adjustments and the Methodology Report
Appendix A: UM Undergraduate Student Survey
Appendix B: Maryland Crime Survey
Appendix C: AAPOR Code of Professional Ethics
Appendix D: Internet Resources

Über Autor(innen)

Blair, Edward
Edward Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and previously served on the U.S. Census Bureau Advisory Committee. He has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology.

Blair, Johnny, Jr.
Johnny Blair is an independent consultant. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc., where he directed the Cognitive Testing Laboratory. He has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He has been a member of the Design and Analysis Committee, which provides statistical advice for the National Assessment of Educational Progress (NAEP), often referred to as The Nation’s Report Card. He has served on National Research Council panels to assess major government-sponsored surveys. His research publications include many book chapters and over 50 articles in academic journals and in the Proceedings of the Joint Statistical Meetings of the American Statistical Association Section on Survey Methods. He served two terms on the editorial board of Public Opinion Quarterly and is a frequent peer reviewer for several other research journals.

Czaja, Ronald F.
Ronald Czaja, associate professor (retired) of sociology and anthropology at North Carolina State University, taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research interests focus on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he was at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director, and principal investigator.

Edward Blair is the Michael J. Cemo Professor of Marketing and Entrepreneurship and Chair of the Department of Marketing and Entrepreneurship at the C.T. Bauer College of Business at the University of Houston. He also serves as Chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters. He previously served on the U.S. Census Bureau Advisory Committee and as a National Science Foundation panelist in innovation and organizational change. His research interests are survey research methods and price information processing by consumers.

Ronald Czaja is an associate professor of sociology and anthropology at North Carolina State University. He teaches courses in both undergraduate and graduate reserach methodology and medical sociology. His methodological reserach interests focus on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigaor.

Johnny Blair is the Principal Scientist and Director of the Cognitive Testing Laboratory in the Division of Survey Sampling and Methodology at Abt Associates Inc. In Bethesda, Maryland. Prior to joining Abt Associates, he was with the Survey Research Center at the University of Maryland. He began his work in survey research at the University of Illinois, Urbana-Champaign at the Survey Research Laboratory, focusing on sampling and operations management.