Buch, Englisch, 704 Seiten, Book with CD-ROM, Format (B × H): 239 mm x 278 mm, Gewicht: 1726 g
Buch, Englisch, 704 Seiten, Book with CD-ROM, Format (B × H): 239 mm x 278 mm, Gewicht: 1726 g
ISBN: 978-1-118-29198-6
Verlag: WILEY ACADEMIC
Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.
Solutions designed to help you improve critical thinking--from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog--will get students thinking, talking, connecting and making decisions--at the speed of business.
Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what's ahead, in their academic and business careers.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART 1 Business in a Global Environment
Chapter 1 The Changing Face of Business
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Economic Challenges Facing Contemporary Business
Chapter 4 Competing in World Markets
Part 2 Starting and Growing Your Business
Chapter 5 Forms of Business Ownership and Organization
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative
Part 3 Management: Empowering People to Achieve Business Success
Chapter 7 Management, Leadership, and the Internal Organization
Chapter 8 Human Resource Management: From Recruitment to Labor Relations
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication
Chapter 10 Production and Operations Management
Part 4 Marketing Management
Chapter 11 Customer-Driven Marketing
Chapter 12 Product and Distribution Strategies
Chapter 13 Promotion and Pricing Strategies
Part 5 Managing Technology and Information
Chapter 14 Using Technology to Manage Information
Part 6 Managing Financial Resources
Chapter 15 Understanding Accounting and Financial Statements
Chapter 16 The Financial System
Chapter 17 Financial Management
Appendix A Business Law
Appendix B Insurance and Risk Management
Appendix C Personal Financial Planning
Appendix D Developing a Business Plan
Appendix E Careers in Contemporary Business
