Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 505 g
Cultural and Linguistic Insights
Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 505 g
ISBN: 978-1-349-32140-7
Verlag: Palgrave Macmillan UK
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
List of Photographs List of Figures List of Tables Acknowledgements Notes on Contributors Introduction: Multimodal Texts from Around the World: Cultural and Linguistic Insights; W.L.Bowcher PART I: AFRICA AND THE MIDDLE EAST Nigeria: Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola Jordan: Schematic Representations in Election Advertisements in Jordan; K.Momani PARY II: EUROPE Greece: Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos; M.Karagevrekis Finland: The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala Croatia: 'G local isation': Exploring the Dialectic between the Local and the Global; M.Stenglin Russia: Alcohol Advertising in Aeroflot; I.Berazhny PART III: ASIA AND OCEANIA India: 'In India, nobody wants to be dark': Interpreting the Fairness Ideology Through Intersemiotic Complementarity; S.Ramakrishnan China: A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang Japan: Multimodality in Japanese Anti-war Placards; W.L.Bowcher Australia: Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou PART IV: NORTH AND SOUTH AMERICA USA: Multilingual California: Spanish in the Market; C.Colombi Brazil: A Comparative Study of Brazilian and British Images of the Black Body; C.Magalhães & P.H.Caetano Index