Buch, Englisch, 536 Seiten, Format (B × H): 178 mm x 246 mm, Gewicht: 1020 g
Buch, Englisch, 536 Seiten, Format (B × H): 178 mm x 246 mm, Gewicht: 1020 g
ISBN: 978-0-7506-6533-9
Verlag: Taylor & Francis
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:* Introduces the key concepts of event planning and management* Discusses the key components for staging an event, and covers the whole process from creation to evaluation* Examines the events industry within its broader business context* Provides an effective guide for producers of events* Contains learning objectives and review questions to consolidate learningNow in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
Zielgruppe
Primary: HND and undergraduate students on Events Management and Hospitality Management degrees and relevant modules. Event management is also often taught as a core module on Tourism and Leisure programmes<br> Secondary: practitioners/event managers.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
What are events?; The impacts of events; Event tourism planning; Conceptualising the event; The planning function; Human resource management and events; Strategic marketing of events; Sponsorship of events; Project management for events; Control and budgets; Risk management and legal issues; Logistics; Staging events; Evaluation and research; Issues and trends.
