Buch, Englisch, 200 Seiten, Format (B × H): 320 mm x 270 mm
The Neue Klasse
Buch, Englisch, 200 Seiten, Format (B × H): 320 mm x 270 mm
ISBN: 978-3-7774-4775-9
Verlag: Hirmer
Mobility for the future, shaped by sophisti
cated design and great passion. This
volume explores such a vision through
large-format images and engaging texts.
Interviews – including with long-serving
CEO Oliver Zipse – round off this opulent
book. A journey through BMW’s past and
present that shows how experience can be
used to shape the future.
The Neue Klasse represents electric
mobility, digital integration and comprehen
sive sustainability. Alongside design and
technology, innovation takes centre stage in
the new BMW models, the BMW iX3 and i3 – from the initial idea through to production
and onto the road. This large-format book
brims with creativity and contemporary
relevance, offering fascinating insights into
the development of the Neue Klasse and
answering questions about the mobility of
the future. A wide-ranging, multifaceted
portrait
