Understanding Enterprise

Entrepreneurs and Small Business
5th Auflage 2018
ISBN: 978-1-137-58454-0
Verlag: Bloomsbury Publishing PLC

Buch, Englisch, 368 Seiten, Format (B × H): 193 mm x 260 mm, Gewicht: 800 g

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy.

Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

Autoren/Hrsg.

Bridge, Simon

O'Neill, Ken

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Regierungspolitik Wirtschafts- und Finanzpolitik
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Volkswirtschaftslehre Wirtschaftspolitik, politische Ökonomie
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

PART I: THE EVOLUTION OF ENTERPRISE UNDERSTANDING.- 1. Introduction Understanding Enterprise.- 2. A Brief History of Enterprise Understanding.- 3. Enterprise and Entrepreneurship: Their Meanings and Variations.- 4. Enterprise and Entrepreneurship: Understanding Their Nature.- 5. Small Businesses: Their Characteristics and Variety.- 6. Small Businesses: Understanding their Dynamics.- 7. Social Enterprise and the Third Sector.- PART II: CHALLENGES TO THE TRADITIONAL VIEW.- 8. Rethinking Small Business.- 9. Rethinking Entrepreneurship.- 10. Enterprise and Life.- 11. Becoming an Entrepreneur.- 12. Running a Small Business.- 13. Social Capital and the Enterprise Mix.- PART III: ENTERPRISE POLICY AND GOVERNMENT INTERVENTION.- 14. Why Governments Intervene: The Aims of Enterprise Policy.- 15. Enterprise Policy: Approaches and Delivery Methods.- 16. Does the Policy Work?.- 17. What Might Work?.- 18. The Impact of Change.

Über Autor(innen)

Simon Bridge has been involved in formulating, delivering and/or assessing enterprise policy for nearly 30 years, most recently as an enterprise and economic development consultant and before that as the Enterprise Director of a small business agency. He is also a Visiting Professor at the University of Ulster. His other books include Rethinking Enterprise Policy: Can Failure Trigger New Understanding? (Palgrave Macmillan, 2010) and, co-written with Brendan Murtagh and Ken O'Neill, Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009)

Ken O'Neill is Professor Emeritus at the University of Ulster, a former President of the International Council for Small Business (ICSB), a member of the Steering Committee of the International Small Business Congress (ISBC), a former President of the UK's Institute for Small Business and Entrepreneurship (ISBE), and is a Director of The Genesis Initiative. In 2005 he became the first person to receive The Queen's Award for Enterprise Promotion – Lifetime Achievement Award. He has also co-written Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009) with Simon Bridge and Brendan Murtagh.