Brien / Marakas | Management Information Systems | Buch | 978-0-07-351154-2 | sack.de

Buch, Englisch, 656 Seiten, Format (B × H): 221 mm x 277 mm, Gewicht: 1542 g

Brien / Marakas

Management Information Systems

Buch, Englisch, 656 Seiten, Format (B × H): 221 mm x 277 mm, Gewicht: 1542 g

ISBN: 978-0-07-351154-2
Verlag: McGraw-Hill Education - Europe


The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
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Brief ContentsModule I Foundation Concepts1 Foundations of Information Systems In BusinessSection I: Foundation Concepts: Information Systems in BusinessSection II: Foundation Concepts: The Components of Information Systems2 Competing with Information TechnologySection I: Fundamentals of Strategic AdvantageSection II: Using Information Technology for Strategic AdvantageModule II Information Technologies3 Computer HardwareSection I: Computer Systems: End User and Enterprise ComputingSection II: Computer Peripherals: Input, Output, and Storage Technologies4 Computer SoftwareSection I: Application Software: End User ApplicationsSection II: System Software: Computer System Management5 Data Resource ManagementSection I: Technical Foundations of Database ManagementSection II: Managing Data Resources6 Telecommunications And NetworksSection I: The Networked EnterpriseSection II: Telecommunications Network AlternativesModule III Business Applications7 Electronic Business SystemsSection I: Enterprise Business SystemsSection II: Functional Business Systems8 Enterprise Business SystemsSection I: Customer Relationship Management: The Business FocusSection II: Enterprise Resource Planning: The Business BackboneSection III: Supply Chain Management: The Business Network9 Electronic Commerce SystemsSection I: Electronic Commerce FundamentalsSection II: e-Commerce Applications and Issues10 Decision Support SystemsSection I: Decision Support in BusinessSection II: Artificial Intelligence Technologies in BusinessModule IV Development Processes11 Developing Business/It StrategiesSection I: Planning FundamentalsSection II: Implementation Challenges12 Developing Business/It SolutionsSection I: Developing Business SystemsSection II: Implementing Business SystemsModule V Management Challenges13 Security and Ethical ChallengesSection I: Security, Ethical, and Societal Challenges of ITSection II: Security Management of Information Technology14 Enterprise and Global Management of Information TechnologySection I: Managing Information TechnologySection II: Managing Global ITAppendix: Real World Case StudiesReview Quiz AnswersSelected ReferencesGlossary for Business ProfessionalsName IndexCompany IndexSubject Index


O'Brien, James
James A. O'Brien completed his undergraduate studies at the University of Hawaii and Gonzaga University and earned an MS and PhD in Business Administration from the University of Oregon. He has been professor and coordinator of the CIS area at Northern Arizona University, professor of Finance and Management Information Systems and chairman of the Department of Management at Eastern Washington University, and a visiting professor at the University of Alberta, the University of Hawaii, and Central Washington University. Jim's research interests lie in developing and testing basic conceptual frameworks used in information systems development and management. He has written eight books, including several that have been published in multiple editions. He has also contributed to the field of information systems through the publication of many articles in business and academic journals, as well as through his participation in academic and industry associations in the field of information systems.

Marakas, George
George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.


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