Broom / Sha | Cutlip and Center's Effective Public Relations | Buch | 978-0-273-76839-5 | www.sack.de

Buch, Englisch, 456 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 971 g

Broom / Sha

Cutlip and Center's Effective Public Relations


11. Auflage 2012
ISBN: 978-0-273-76839-5
Verlag: Pearson

Buch, Englisch, 456 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 971 g

ISBN: 978-0-273-76839-5
Verlag: Pearson

For courses in Introductory Public Relations.
offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, ( ) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

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Autoren/Hrsg.

Broom, Glen
Sha, Bey-Ling

Weitere Infos & Material

  • PART I   CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
  • Chapter   1   Introduction to Contemporary Public Relations
  • Chapter   2   Practitioners of Public Relations  
  • Chapter   3   Organizational Settings   
  • Chapter   4   Historical Origins and Evolution   
  • PART II   FOUNDATIONS
  • Chapter   5   Professionalism and Ethics  
  • Chapter   6   Legal Considerations
  • Chapter   7   Theory: Adjustment and Adaptation
  • Chapter   8   Theory: Communication and Public Opinion
  • Chapter   9   Internal Relations and Employee Communication
  • Chapter 10 External Media and Media Relations
  • PART III   MANAGEMENT PROCESS
  • Chapter 11 Step One: Defining Public Relations Problems
  • Chapter 12   Step Two: Planning and Programming
  • Chapter 13 Step Three: Taking Action and Communicating
  • Chapter 14 Step Four: Evaluating the Program
  • PART IV   THE PRACTICE
  • Chapter 15 Business and Industry  
  • Chapter 16 Government and Politics
  • Chapter 17 Military Public Affairs
  • Chapter 18 Nonprofits and NGOs   
  • Chapter 19 Health Care  
  • Chapter 20 Education   
  • Chapter 21 Associations and Unions

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