Buch, Englisch, 252 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 521 g
Improving Business Intelligence with Analytics
Buch, Englisch, 252 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 521 g
ISBN: 978-1-56327-346-9
Verlag: Productivity Press
Improve the "Health" of Your Organization by Using the Right Metrics!
The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization.
Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations.
Leaders will learn how to objectively measure: - Relationships with Customers
- Employee Satisfaction
- External Business Environment
- Supplier/Vendor performance
- Strategy and Financials
This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.
Zielgruppe
Professional and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction Chapter 1: Beyond First-Generation Balanced Scorecards Chapter 2: Analytics: A New Way of Tracking Organizational Performance Chapter 3: The Analytics-Based Scorecard: Adding More Business Intelligence to Your Metrics Chapter 4: Customer Relationship Analytics: Meaningful Metrics that Predict Loyalty Chapter 5: External Analytics: Quantifying Factors that Can Make or Break Your Business Chapter 6: People Analytics: Measuring Your Most Important Asset Chapter 7: Operational Analytics: Key Internal Metrics of Quality, Productivity, Timeliness, and Innovation Chapter 8: Strategic and Financial Metrics: Measuring What Really Matters Chapter 9: Beyond the Balanced Scorecard: From Performance Measurement to Performance Management Final Thoughts Appendices
