Buddhism and Business

Merit, Material Wealth, and Morality in the Global Market Economy
Erscheinungsjahr 2021
ISBN: 978-0-8248-8979-1
Verlag: Rowman & Littlefield Publishing Group Inc

Buch, Englisch, 200 Seiten, Paperback, Format (B × H): 155 mm x 231 mm, Gewicht: 318 g

Reihe: Contemporary Buddhism

Although Buddhism is known for emphasizing the importance of detachment from materiality and money, in the last few decades Buddhists have become increasingly ensconced in the global market economy. The contributors to this volume address how Buddhists have become active participants in market dynamics in a global age, and how Buddhists and non-Buddhists alike engage Buddhism economically. Whether adopting market logics to promote the Buddha's teachings, serving as a source of semantics and technologies to maximize company profits, or reacting against the marketing and branding of the religion, Buddhists in the twenty-first century are marked by a heightened engagement with capitalism.

Eight case studies present new research on contemporary Buddhist economic dynamics with an emphasis on not only the economic dimensions of religion, but also the religious dimensions of economic relations. In a wide range of geographic settings from Asia to Europe and beyond, the studies examine institutional as well as individual actions and responses to Buddhist economic relations. The research in this volume illustrates Buddhism's positioning in various ways-as a religion, spirituality, and non-religion; an identification, tradition, and culture; a source of values and morals; a world-view and way of life; a philosophy and science; even an economy, brand, and commodity. The work explores Buddhism's flexible and shifting qualities within the context of capitalism, and consumer society's reshaping of its portrayal and promotion in contemporary societies worldwide.

Autoren/Hrsg.

Brox, Trine

Williams-Oerberg, Elizabeth

Rowe, Mark Michael

Fachgebiete

• Geisteswissenschaften Religionswissenschaft Buddhismus
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Über Autor(innen)

Trine Brox is associate professor of modern Tibetan studies and director of the Center for Contemporary Buddhist Studies at the University of Copenhagen.

Elizabeth Williams-Oerberg is assistant professor and codirector of the Center for Contemporary Buddhist Studies at the University of Copenhagen.

Mark Michael Rowe is associate professor in the Department of Religious Studies, McMaster University.