Buch, Englisch, 608 Seiten, Format (B × H): 189 mm x 246 mm
Buch, Englisch, 608 Seiten, Format (B × H): 189 mm x 246 mm
ISBN: 978-0-19-926446-9
Verlag: Oxford University Press
Key Features:Market leading Social Research Methods textbook
- New chapter on E-Research
- Fully updated to reflect the latest changes in sociology
- Excellent breadth of coverage of both quantitative and qualitative research methods
- Colourful and easy to navigate text design
- Deals with how students can do their own research projects
- Companion web site with extensive lecturer and student resources
Description:
Now in its second edition this market leading textbook continues to provide students with an excellent explanation and demonstration of the main theories and techniques in social research methods. Fully updated and now in colour, the text is accessible and well structured with numerous real life examples and student learning aids. The text is also accompanied by a fully comprehensive companion web site, featuring PowerPoint slides, lecturer's guide, discussion questions, research examples, multiple choice questions, weblinks and research project guide.
PREVIOUS EDITION: 0-19-874204-5 2001 13,517 copies
Contents:
Part One
1. Social Research Strategies
2. Research Designs
Part Two
3. The Nature of Quantitative Research
4. Sampling
5. Structured Interviewing
6. Self-Completion Questionnaires
7. Asking Questions
8. Structured Observation
9. Content Analysis
10. Secondary Analysis and Official Statistics
11. Quantitative Data Analysis
12. Using SPSS for Windows
Part Three
13. The Nature of Qualitative Research
14. Ethnography and Participant Observation
15. Interviewing in Quantitative Research
16. Focus Groups
17. Language in Qualitative Research
18. Documents as Sources of Data
19. Qualitative Data Analysis
20. Computer-assisted Qualitative Data Analysis: Using NVivo
Part Four
21. Breaking down the Quantitative/Qualitative Divide
22. Combining Quantitative and Qualitative Research
23. E-Research: The Internet as Object and Method of Data Collection
24. Writing up Social Research
25. Ethics in Social Research
26. Doing a Research Project
Zielgruppe
Undergraduate and postgraduate social science students




