Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective
2014. Auflage 2014
ISBN: 978-1-137-35042-8
Verlag: Springer

Buch, Englisch, 207 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3747 g

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Zielgruppe

Research

Autoren/Hrsg.

Bullo, S.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Geisteswissenschaften Sprachwissenschaft Soziolinguistik
• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception

Über Autor(innen)

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.