Entrepreneurship and Small Business

5th Auflage 2022
ISBN: 978-1-352-01249-1
Verlag: Bloomsbury Publishing PLC

Buch, Englisch, 584 Seiten, Format (B × H): 282 mm x 212 mm, Gewicht: 1412 g

The fully updated 5th edition of the UK’s market-leading book on entrepreneurship combines theory with practice to provide a holistic introduction to entrepreneurship, alongside hands-on guidance for aspiring small business managers. Entrepreneurship and Small Business is the ideal book for anyone wanting to combine a strong theoretical foundation with practical advice drawn from Paul Burns’ decades of academic and entrepreneurial experience.

Approaching the study of entrepreneurship from the perspective of the business life-cycle, the book gives students a comprehensive understanding of the forms and stages of the entrepreneurial journey, from start up, through periods of growth, to the maturity of an established business.

This is an indispensable textbook for students taking undergraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. Entrepreneurship and Small Business also contains invaluable insights for people looking to start their own business.

Autoren/Hrsg.

Burns, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

PART 1 ENTREPRENEURSHIP.- 1. Entrepreneurship: The social and business revolution.- 2. The economics of entrepreneurship and public policy.- 3. The entrepreneurial mind-set.- 4. Recognizing business opportunities.- 5. Researching business ideas.- PART 2 START-UP.- 6. Lean methodologies and business model frameworks.- 7. Developing the business model.- 8. Market segments and value propositions.- 9. Developing the marketing mix.- 10. Sales and marketing communications.- 11. Setting the legal foundations.- 12. Developing the operations plan.- 13. Managing risk.- 14. Recruiting and managing people.- 15. Financial forecasting and control.- PART 3 GROWTH.- 16. From entrepreneur to leader.- 17. Developing strategy and the business plan.- 18. Scaling and growth strategies.- 19. Financing the business.- PART 4 MATURITY.- 20. Maturity: Success and failure.- 21. Family business.- 22. Corporate entrepreneurship and intrapreneurs.

Über Autor(innen)

Paul Burns is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK. He has been Pro Vice Chancellor and for 10 years was Dean of the Business School, stepping down in 2011. Over his 40-year career he has been an academic, an accountant and an entrepreneur – giving him unrivalled academic and practical insight into the entrepreneurial process. As well as launching and running his own business, he has helped develop hundreds of business plans and has worked with entrepreneurs, small firms and their advisors, helping launch successful businesses.