Buch, Englisch, 608 Seiten, Format (B × H): 188 mm x 235 mm, Gewicht: 1096 g
Buch, Englisch, 608 Seiten, Format (B × H): 188 mm x 235 mm, Gewicht: 1096 g
ISBN: 978-1-394-41444-4
Verlag: John Wiley & Sons Inc
Transform your online presence into a lead generation machine
Instagram & Facebook All-in-One For Dummies brings together the expertise of a group of seasoned social media professionals and certified Meta trainers to solve the biggest challenge facing businesses and individuals today: how to translate Facebook and Instagram’s massive user bases into loyal audiences and customers. This comprehensive guide eliminates the confusion around Meta's constantly evolving platforms by providing clear, actionable strategies that you can apply today.
The book combines essential content from four For Dummies titles into a single, walkthrough that covers topics from basic profile setup to advanced marketing techniques. It offers step-by-step instructions for navigating Meta's complex ecosystem of tools and products, creating content that gets noticed, and implementing proven marketing strategies that generate measurable business results.
You’ll find: - Three books inside covering Instagram basics & business tools, Facebook fundamentals, and Facebook & Meta marketing
- An introduction to Threads, the microblogging platform that completes the Meta social media ecosystem.
- Expert insights from certified Meta trainers and successful social media marketing professionals
- Practical troubleshooting solutions for common user frustrations
- Detailed strategies for both personal branding and business marketing, suitable for beginners and experienced marketers alike
Whether you're a small business owner looking to connect with the billions of people who use Meta products, a social media manager seeking to master essential platform features, or someone interested in building a powerful personal brand, Instagram & Facebook All-in-One For Dummies contains the easy-to-follow advice you need to navigate Meta's platforms effectively, create clickable content that resonates with your audience, and implement marketing strategies that deliver real business results.
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Fachgebiete
Weitere Infos & Material
Introduction 1
Book 1: Using Instagram and Threads 7
Chapter 1: Signing Up for Threads and Connecting Instagram 9
Chapter 2: Setting Up Your Instagram Profile 19
Chapter 3: Hitting Your Target Audience 37
Chapter 4: Taking and Posting Great Photos 51
Chapter 5: Sharing and Commenting on Posts 77
Chapter 6: Wielding the Power of the Hashtag 91
Chapter 7: Sharing with Instagram Stories 107
Chapter 8: Understanding Reels 125
Book 2: Using Facebook 131
Chapter 1: Adding Your Face 133
Chapter 2: Finding Your Way Around on the Desktop App 145
Chapter 3: Reading News Feed and Posting 161
Chapter 4: Timeline: The Story of You 193
Chapter 5: Understanding Privacy and Safety 219
Chapter 6: Facebook on the Go 263
Book 3: Meta Marketing 307
Chapter 1: Marketing in the Age of Facebook 309
Chapter 2: Researching and Understanding Your Target Audience 321
Chapter 3: Developing a Facebook Marketing Plan 343
Chapter 4: Getting Started with a Facebook Page 369
Chapter 5: Configuring Admin Settings for Your Page 397
Chapter 6: Creating a Facebook Presence with Content Marketing 411
Chapter 7: Engaging Your Facebook Fans 429
Chapter 8: Managing Your Business with Meta Business Suite 449
Chapter 9: Using Meta Advertising to Promote Your Business 489
Chapter 10: How to Sell Products with Meta Shops and Ads 541
Index 561
