Campbell / Pentz / Borthwick | ACADEMIC & PROFESSIONAL PUB | Buch |

Campbell / Pentz / Borthwick ACADEMIC & PROFESSIONAL PUB

Erscheinungsjahr 2012, 510 Seiten, Kartoniert, Format (B × H): 161 mm x 241 mm, Gewicht: 816 g
ISBN: 978-1-84334-669-2
Verlag: Woodhead Publishing

Campbell / Pentz / Borthwick ACADEMIC & PROFESSIONAL PUB

Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.

This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.

This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.

- Brings together expert publishing professionals to provide an authoritative insight into industry developments
- Details the challenges publishers face and the leading-edge processes and procedures used to meet them
- Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in

Weitere Infos & Material

List of figures and tables

About the authors

Chapter 1: Introduction: overview of academic and professional publishing



Trends in journal publishing

The four phases of the 'modern journal'

The rise, fall and rise in circulation

Current status

Electronic publishing

Journals and data

A dark cloud

The future

Chapter 2: Peer review in a rapidly evolving publishing landscape



Peer review as the foundation of the primary literature

The peer-review process

Evaluation and decision-making

New models of peer review

Post-publication review and evaluation

Conclusion and outlook

Chapter 3: The scholarly ecosystem



Funding of research by governments, business and other organisations

Research and researchers

Communicating research

Competition and collaboration

Looking forward

Chapter 4: The digital revolution



Online publishing platforms

Web 2.0

Workflow integration

Mobile devices

Semantic technology

Publisher interests in semantic technology

Conclusion and outlook

Chapter 5: Publishing and communication strategies



Strategic developments in the scientific and academic publishing industry

Product development vs. market development

The Tao of Academic Publishing

Acknowledgments and sources of further information

Chapter 6: Development of journal publishing business models and finances



Business models for scholarly journals

Bundling and multi-journal packages


Pay-per-view purchase and rental

Digital archives and back files

Hybrid open access

Author self-archiving and institutional/subject repositories

Cost management

Financial management and performance

Profit and loss (P&L) statement

Balance sheet

Cash flow

Journals as a portfolio

Conclusion and outlook

Chapter 7: Development of book publishing business models and finances



The impact of digitisation and digital publishing

The stakeholders and market drivers of digital book publishing

The shape and development of new book publishing business models

Conclusion - the future of 'stuff'


Chapter 8: Editorial and production workflows



Advances in formats and in editorial and production workflows

Metadata and XML-based processing

Electronic production workflows

Business process management and IT systems development

Quality assurance

Conclusion and outlook

Chapter 9: Electronic publishing standards



Standards development

Key standards in electronic publishing


Chapter 10: Citation, bibliometrics and quality: assessing impact and usage



Quality, impact and popularity

Citation indices

Journal impact metrics

Backlash against citation metrics

Strategic journal development

The 'early view' effect

Open Access (OA) and citations

Author metrics

The future of research performance metrics

Chapter 11: Relating content to the user


Introduction: user experience in the publishing industry

Researcher workflow: insights from market and user research

Interactivity, personalization and dialogue

Metadata and text mining

Interoperability and workflow support

Authority, versioning and trust

Conclusion and outlook

Chapter 12: Sales, licensing and marketing



Fundamentals of a publishing business

Understanding the market

The development of pricing models

The role of the publisher in adding value

Conclusion and outlook

Acknowledgments and sources of further information

Chapter 13: The evolving role of libraries in the scholarly ecosystem



The move to digital collections

The changing role of libraries2

The triple helix, research funding and libraries

Where next? Discovery and the role of libraries

Chapter 14: Publishing ethics and integrity


Introduction: why should publishers be concerned about ethics?

What can go wrong if scholarly publishing is unethical?

What can publishers do to prevent, detect and respond to research and publication misconduct?

How should editors and publishers respond to allegations or suspicions of fraud and misconduct?

What role should publishers play in setting journal policies?

The relationship between publishers and journal editors

Why being ethical makes commercial sense

Conclusions and outlook

Sources of further information

Chapter 15: Legal aspects and copyright



Copyright basics

Role of copyright in the digital age

Publishing agreements

Creative commons and similar licences

Piracy issues and enforcement routes

Conclusion and outlook

Chapter 16: Relationship management



Establishing a formal relationship: contracts, obligations and responsibilities

Collaborative journal development

Adopting an account management approach

Managing the people in a relationship

Winning and retaining publishing contracts


Chapter 17: Does journal publishing have a future?



Key Question 1: Research behaviour: will researchers still communicate and be evaluated by journal publication?

Key Question 2: Technology: will tools develop that make the current journal obsolete?

Key Question 3: Business models: will there be any viable business models to sustain publishing operations with net returns?

Key Question 4: Political Zeitgeist: will public (political) attitudes regarding the Internet make publishing impossible?


Chapter 18: External forces and their impacts on academic and professional publishing



Abundance and absorption: the reality of a 'flat' information world

Customer demands and preferences

Devices and mobility

Business model pressures

Workflows and use-cases

Metrics and meaning

Source of stability

Trends worth watching


Chapter 19: Career development in academic and professional publishing



Entry routes

Subject expertise and skills


The value of a publishing qualification

Internal and external training courses for publishing staff: learning on the job

Occupational standards

Career development in post

Current and future skills



Chapter 20: Epilogue: trust in academic and professional publishing



Trust in scholarly publishing

How do publishers establish trust?

Stewards of content

What about business models and costs?

What about small publishers?

Identification of content and people

Conclusion and outlook


Campbell, Robert
Robert Campbell is Senior Publisher at Wiley-Blackwell Publishing and is Chair of the Publishing Research Consortium (PRC); he is also a former Chair of the International Network for the Availability of Scientific Publications (INASP), the International Association of Scientific, Technical and Medical Publishers (STM) and CrossRef.

Pentz, Ed
Ed Pentz is Executive Director of CrossRef and is a board member of the Open Researcher and Contributor ID (ORCID) initiative, the International DOI Foundation and the UK Serials Group (UKSG).

Borthwick, Ian
Ian Borthwick is a Portfolio Development Manager at IET Standards Limited, UK, and is the Under-35 STM board member serving from 2008 to 2014.

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