Buch, Englisch, 480 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 699 g
Agenda-Setting Within Business News Coverage in Developed, Emerging, and Frontier Markets
Buch, Englisch, 480 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 699 g
Reihe: Routledge Communication Series
ISBN: 978-0-415-87152-5
Verlag: Taylor & Francis
Each chapter is structured to consider two to three hypotheses in the country under discussion, including:
- the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition
- the impact of media favorability on the public’s organizational images of these firms
- how media coverage of specific public issues and news topics relates to the associations people form of specific firms.
Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders.
Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword, Preface, Part I: Introduction, Part II: Corporate Reputation and the News Media in Developed Markets, Part III: Corporate Reputation and the News Media in Emerging and Frontier Markets, Part IV: Summary and Conclusions, Contributors, Index