Liebe Besucherinnen und Besucher,
aufgrund unseres Sommerfestes sind wir am 03. September 2026 bis 14 Uhr erreichbar. Am 04. September 2026 sind wir wieder wie gewohnt für Sie da. Vielen Dank für Ihr Verständnis.
Ihr Team von Sack Fachmedien
Buch, Englisch, 288 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 546 g
Buch, Englisch, 288 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 546 g
ISBN: 978-0-471-72325-7
Verlag: John Wiley & Sons
The global economy has opened up huge new opportunities for growth and product availability. That’s where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves.
This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.
Autoren/Hrsg.
Weitere Infos & Material
Preface.
Chapter 1: An Overview of Retail Buying.
Chapter 2: The Roles of Buying Groups.
Chapter 3: Understanding the Consumer.
Chapter 4: Merchandise Assortments.
Chapter 5: Planning and Control.
Chapter 6: Technology and Internet Commerce in Retailing.
Chapter 7: Choosing Vendors.
Chapter 8: International Vendors.
Chapter 9: Translating Plans into Purchases.
Chapter 10: Negotiating the Buy.
Chapter 11: The Buyer’s Order and Vendor Relations.
Chapter 12: Pricing and Selling.
Glossary.
Index.
