Buch, Englisch, 512 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 979 g
A Constructively Simple Approach to Decision Making
Buch, Englisch, 512 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 979 g
ISBN: 978-0-470-84790-9
Verlag: John Wiley & Sons
Building on the thinking of Project Risk Management, this book puts forward a practical, new approach to decision making in an uncertain business world. Many variables are accounted for and the authors are innovative in integrating previous decision-making approaches with a more fluid, and therefore realistic, model that can be applied across a wide range of contexts and decisions. Practical yet rigorous, it is ideal for students and professionals alike.
Autoren/Hrsg.
Weitere Infos & Material
Preface ix
Acknowledgements xiii
1 Introduction 1
Managing Uncertainty, Risk, Threat and Opportunity 1
The Scope for Uncertainty in Managerial Decision Processes 2
Ten Tales About Uncertainty Management 5
A General Process for Supporting Managerial Decision Making 10
Constructively Simple Models 16
Other Aspects of Constructive Simplicity 18
Keep It Simple Systematically 26
2 Nicola’s tale: sizing inventories and other buffers 29
Introduction 29
A Stockholding Issue 30
Focusing the Process 31
Constructing a Model 32
Refining the Analysis: Considering Safety Stock Policy 36
Further Refinements: Influences on Holding Costs 39
Interpreting the Results of Analysis Creatively 42
Alternative Creative Interpretations 44
Other Stock Control Contexts 46
Other Buffer Contexts 47
Conclusions 50
3 Martha’s tale: setting bids and other pricing decisions 55
Introduction 55
A Bidding Opportunity for Astro 56
A Preliminary Proposal Document 58
A Proposed Multiple-pass Process 63
First-pass Uncertainty Management: Identifying Non-starters 64
Second-pass Uncertainty Management: Identifying No-hopers 66
Third-pass Initiation 72
Third-pass Cost Uncertainty Analysis 73
Third-pass Probability of Winning Analysis 88
Third-pass Uncertainty Synthesis 94
Third-pass Bid Setting Discussion 96
Managing Requisite Change 97
Some General Implications 109
Other Bidding Contexts 111
Conclusion 113
4 Eddy’s tale: estimating measures of uncertain performance 117
Introduction 117
Some Basic Concepts 118
Eddy Starts Work 126
Eddy’s First-pass Minimalist Approach 128
First-pass Interpretation and Anticipation of Further Passes 141
Anticipation of Corporate Learning 144
Scope for Automation 144
Eliminating the Use of Probability Impact Matrices 146
Managing and Shaping Expectations 148
Robustness of the Minimalist Approach 150
The User Perspective: Conditional Estimates and Cube Factors 154
Conclusion 158
5 Ian’s tale: aligning buyer and supplier motivation 163
Introduction 163
A Development Project 164
A Consultant Is Hired 166
A Framework for Project Risk Management 168
A Critical Assessment of Current Common Practice 175
Formulating An Incentive Contract 183
The Way Forward 189
Biars Contracts 191
Conclusion 195
6 Roger’s tale: assigning ownership of project uncertainty 199
Introduction 199
A Corporate Understanding of Uncertainty Ownership 200
Roger’s Defining Moment 201
A Simple Analysis of Anchor Risk 203
Distributing the Ownership of Uncertainty 204
Roger’s Simple Analysis of Distributed Uncertainty Ownership 212
An Internal Trigger Contract to Manage Good Luck 217
Designing An External Trigger Contract 226
A Revised Corporate Understanding of Uncertainty Ownership 231
Epilogue 236
Conclusion 237
7 Sarah’s tale: facilitating the precautionary principle 239
Introduction 239
The Rail Passenger Safety Trust 242
A Conventional Analysis of Railway Buffer Events 243
A Simple Scenario Analysis of Buffer Events 246
Risk Efficiency for a Railway System 254
Risk-reward Balance: How Safe Is Safe Enough? 257
Ambiguities in ‘the Relevant Public’ 260
Ambiguities in Equivalent Fatalities 262
Regulation Via Mandatory Insurance 264
Conclusion 266
8 Norman’s tale: discounting future performance measures 275
Introduction 275
Norman’s Situation 279
A First-pass Model and Parametric Analysis 280
Probabilistic Analysis to Support the First Pass 288
A Second-pass Probabilistic Analysis 289
A Third-pass Probabilistic Analysis 291
A Sudden Flash of Hindsight 294
Is a Real Options Approach Really Useful? 297
Conclusion 302
9 Tess’s tale: making decision analysis practical 305
Introduction 305
A Machine Selection Problem 306
A Basic Model and First-pass Analysis 307
Exploring the Value of More Information 311
Difficulties with the Model 314
A Project Portfolio Perspective 316
Abandoning a Common Set of Discrete Events with Certain Pay-offs 319
An Explicit Threat and Opportunity Management Structure 324
An Explicit Multiple-attribute Structure 327
Explicit Analysis of Multiple-attribute Trade-offs 333
Conclusion 339
10 Sam’s tale: concepts and issues in portfolio management 345
Introduction 345
Sam’s Assignment 347
A Basic Markowitz Mean–variance Model 348
Extending the Basic Markowitz Model 355
Sam’s Basic System 358
Further Considerations with a Simplified Portfolio 373
Robustness of Sam’s System 384
Conclusion 389
11 Conrad’s tale: formulating strategy 393
Introduction 393
Conrad’s Situation 394
Planning Horizons 396
Long-term Strategy Formulation 399
Medium-term Strategy Formulation and Integration Upwards 424
Short-term Strategy Formulation and Integration Upwards 434
Integrating Social, Environmental, Ethical and Political Issues 440
A Crisis 445
Conclusion 447
12 From concepts to culture 451
Simple Efficiency 451
Basic Concepts 453
Key Modelling Concepts 454
Key Process Concepts 456
Uncertainty Management Systems 459
Addressing Cultural Barriers to Uncertainty Management 460
Culture Change Management 472
Conclusion 473
Bibliography 475
Index 489




