Retail Marketing in the Modern Age

1. Auflage 2016
ISBN: 978-93-5150-869-4
Verlag: SAGE Text

Buch, Englisch, 456 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 583 g

What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?

Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe.

Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing.

Key Features

• Up-to-date coverage of new formats of retailing such as omni-channel retailing

• Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics

• Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts

Autoren/Hrsg.

Chaudhary, Prashant

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Preface
Acknowledgements
Fundamentals of Retailing
Retail Formats and Classification of Retailers
E-Retailing
Business Environment for E-Retailing
Positioning and Promotion: Pragmatism with Romanticism
Merchandise Management and Private Label Brands
Retail Pricing: Strategies and Techniques
Managing People: HRM in Retailing
Physical Environment and Pervasive Creativity: Bringing the Retail Store Alive
Location Strategy
The Pyramid of Performance
Patronage Loyalty and Customer Relationship Management
Public Relations and Strategic CSR
Store Management
Mall Management
Bibliography
Index

Über Autor(innen)

Chaudhary, Prashant
Prashant Chaudhary is working as an Associate Professor at Indira School of Business Studies PGDM, Pune. Prior to this, he worked with the School of Retail Management of Symbiosis Skills and Professional University, Pune, and a couple of other educational institutions imparting quality education in the arena of business and management. He also brings valuable insights through his work experience in the corporate world through his elaborate association with several MNCs, including Vedanta Group Sterlite Copper (I) Ltd, Kansai Nerolac Paints Ltd, Dubai-based Landmark Group Lifestyle International Pvt Ltd and Häfele India Pvt Ltd.

The author comes with a highly enriching experience in fashion retailing through his association with Lifestyle International, which is the retail wing of Dubai-based conglomerate, the Landmark Group. He has leveraged that exposure and experience for enhancement and enrichment of the content of this text—with a pragmatic approach. As mentioned earlier, the author has a good experience in academics as well, which he has leveraged to strengthen the “conceptual” component of the text and used the tried-and-class-tested pedagogy and content to bring clarity to the subject matter.

Dr Chaudhary has done his PhD from one of the leading universities in India in the same subject domain. He has published several research papers and case studies in the research journals of international repute (indexed in ABDC and Scopus). Besides this book, he has also authored another book titled Selling and Negotiation Skills: A Pragmatics Approach, which is one of the very contemporary and best-selling titles in the subject area, published by SAGE Publications. He is the recipient of the “Innovative Educator Award” conferred by Valia Centre of Excellence, Mumbai, in collaboration with The Hindu Business Line. He has also been awarded the membership of the highly prestigious “London Journal Press” for his exceptional contribution to industry and academia through his research.

As far as hobbies are concerned, the author loves traveling to exotic places and has a passion for reading, writing, acting, theatre, and watching movies.