Buch, Englisch, 463 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 753 g
Strategic Planning for Growth and Survival in the New Decade
Buch, Englisch, 463 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 753 g
ISBN: 978-0-333-73624-1
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
THE NEED FOR COMMERCIAL BANKING STRATEGY Money, the Banks and the Bankers Goals of a Strategy in Retail Banking Financial Services Offered by Banks and Non-Banks Strategic Planning and the Quality of Services in Retail Banking Facing the Invasion of the Banks' Business by Mutual Funds and Managing the Process of Change MARKETING AND COMPETITION Retail Banking Strategies and the Marketing Functions Relationship Banking, Customer Mirror, and the Branch Office Network A Popular Marketing Policy: Direct Banking The Profitable Business of Private Banking Wealth Management, Banking Contracts and Lasting Customer Relationships PRICING AND PROFITABILITY Setting a Pattern of Products, Markets and Bank Profitability Managing Research and Development in Retail Banking Economic and Financial Studies which Affect Investment Policies The Choice of a Strategy for Loans Pricing Financial Products and Services