YouTube Channels For Dummies

1. Auflage 2015
ISBN: 978-1-118-95817-9
Verlag: John Wiley & Sons Inc

Buch, Englisch, 416 Seiten, Format (B × H): 238 mm x 190 mm, Gewicht: 550 g

Create content and build a YouTube channel like a pro

Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format.

YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos.
* Includes ten easy tips for growing a raptured YouTube audience
* Details how to enhance the viral nature of a video
* Shows you how to create and maintain a YouTube channel that generates views and revenue
* Written by the producer of a leading YouTube channel

Autoren/Hrsg.

Ciampa, Rob

Moore, Theresa

Carucci, John

Muller, Stan

Wescott, Adam

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Video

Inhaltsverzeichnis

Introduction 1Part I: Getting Started With YouTube Channels 7Chapter 1: Making a Home on YouTube 9Chapter 2: The Basics of YouTube 25Chapter 3: Building Your Channel from the Ground Up 55Part II: Making Good Videos and Not Making Bad Videos 77Chapter 4: What Makes a Good Video a Good Video? 79Chapter 5: Making Plans Both Large and Small 99Chapter 6: Acquiring the Tools of the Trade 121Chapter 7: Putting It All Together to Capture Some Video 139Chapter 8: Fixing It in Post: The Edit 157Chapter 9: Preparing for Upload Day 181Part III: Growing and Knowing Your Audience 209Chapter 10: Building Your Audience 211Chapter 11: Knowing Your Audience 247Part IV: YouTube Channels Are Serious Business 279Chapter 12: How and Why Businesses Use YouTube 281Chapter 13: Expanding Your Audience through YouTube Advertising 297Chapter 14: Mining the YouTube Goldmine 331Part V: The Part of Tens 353Chapter 15: Ten Key Steps to Improving YouTube Search Results 355Chapter 16: Ten Things to Know About Copyright 363Index 371

Über Autor(innen)

Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.