STRATEGY 2/E

2. Auflage 2016
ISBN: 978-1-4462-9829-9
Verlag: SAGE PUBN

Buch, Englisch, 616 Seiten, Format (B × H): 188 mm x 244 mm, Gewicht: 1315 g

Get 12 months FREE access to an interactive eBook when purchasing the paperback*

Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.

Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures.

The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy.

The new edition comes packed with features that encourage readers to engage and relate theory to practice and is complemented by a free Interactive e-book* featuring videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style.

Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management.



*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781473938458).

Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Autoren/Hrsg.

Clegg, Stewart R.

Schweitzer, Jochen

Whittle, Andrea

Pitelis, Christos

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter 1: Strategy: Theory & Practice – An Introduction
Chapter 2: Strategy, Competitive Forces and Positioning
Chapter 3: Strategy, Resources and Capabilities
Chapter 4: Strategy and Innovation
Chapter 5: Strategy: Make or Buy?
Chapter 6: Strategy and Alliances
Chapter 7: Strategy: Going Global
Chapter 8: Strategy and Corporate Governance
Chapter 9: Strategy as Process
Chapter 10: Strategy as Practice
Chapter 11: Strategy and Organizational Politics
Chapter 12: Strategy and Strategic Change
Chapter 13: The Futures of Strategic Management

Über Autor(innen)

Whittle, Andrea
Andrea Whittle is Professor of Management at Newcastle University Business School. Andrea’s academic interest in strategy started without any plan or intention, like many strategies also emerge. First, in her doctoral research, she became fascinated with the social, political, material and discursive practices through which the group of management consultants she was studying sought to influence the strategic direction of the firm. Since then, she has conducted research on strategic change in a number of organizational settings as well as studying how the strategies of firms are scrutinized by the media and politicians. The common theme in her research is the role of discourse in shaping how people and societies make sense of organizations and the strategies they pursue.

Schweitzer, Jochen
Jochen Schweitzer is an Associate Professor at the University of Technology Sydney (UTS). Trained as both an engineer and a social scientist, his research on issues of strategy, entrepreneurship and innovation with a particular interest in design thinking and emerging technologies. Jochen also serves as the Faculty Director of UTS’s Executive MBA and Bachelor in Entrepreneurship (Honours) programs. He was Visiting Scholar at Stanford University and Hasso Plattner Institute (HPI) School of Design Thinking at Potsdam University. Jochen is a winner of the Strategic Management Societies’ Best Paper Award, and he received Honourable Mention by the Strategic Management Division of the Academy of Management. Jochen is a passionate educator who has taught at universities in the UK, Japan, China, the US, Germany, Netherlands and New Zealand. Before becoming an academic, Jochen was Principal at PwC’s European Strategy Consulting practice.

Clegg, Stewart R.
Stewart Clegg is Professor at the University of Sydney in the School of Project Management and the John Grill Institute for Project Leadership and an Emeritus Professor of the University of Technology Sydney.

Pitelis, Christos
Christos Pitelis is Head of Department of International Business, Professor of International Business and Sustainable Competitiveness, University of Leeds and Life Fellow, Queens’ College, University of Cambridge. He is co-editor of the Cambridge Journal of Economics, a member of the Cambridge Political Economy Society and the literary executor of the collected papers of Edith Penrose. He has also coordinated projects, taught, consulted, trained, and designed policies for international organizations, national governments and regions, NGOs and businesses. He was International Expect of the European Commission Networking for Innovation (NETWIN) program on innovation clusters.