The Multinational Firm

Erscheinungsjahr 2009
ISBN: 978-1-4051-4699-9
Verlag: Wiley

Buch, Englisch, 320 Seiten

Reihe: Images of Business Strategy

An informed and engaging text, The Multinational Firm addresses beliefs and misconceptions about the nature and role of multinational enterprises (MNEs) in a global marketplace. This book outlines widely held beliefs and misconceptions about MNEs with a range of perspectives by leading academics and core themes illustrated through descriptions of current business practices. This book is ideal for advanced students of business and strategy, especially MBA students, who seek a comprehensive introduction to the political, economic, and social impact of MNEs on the rest of the world.

Zielgruppe

graduate students of business and strategy, MBA students

Autoren/Hrsg.

Collinson, Simon

Morgan, Glenn

Über Autor(innen)

Simon Collinson is Professor of International Business at the Warwick Business School.