Buch, Englisch, 864 Seiten, Format (B × H): 220 mm x 278 mm, Gewicht: 1519 g
Reihe: The McGraw-Hill / Irwin Series Operation and Decision Sciences
Buch, Englisch, 864 Seiten, Format (B × H): 220 mm x 278 mm, Gewicht: 1519 g
Reihe: The McGraw-Hill / Irwin Series Operation and Decision Sciences
ISBN: 978-0-07-128922-1
Verlag: McGraw-Hill Education - Europe
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I: Introduction to Business Research1.Research in BusinessAppendix 1a: How the Research Industry Works2.Ethics in Business Research3.Thinking Like a Researcher4.The Research Process: An Overview5.Clarifying the Research Question through Secondary Data and ExplorationAppendix 5a: Bibliographic Database SearchesAppendix 5b: Advanced SearchesPart II: The Design of Business Research 6.Research Design: An Overview 7.Qualitative Research 8.Observation Studies 9.Experiments10.SurveysAppendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data11.Measurement 12.Measurement Scales 13.Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement QuestionsAppendix 13b: Pretesting Options and Discoveries14.SamplingAppendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data15.Data Preparation and Description Appendix 15a: Describing Data Statistically16.Exploring, Displaying, and Examining Data 17.Hypothesis Testing18.Measures of Association19.Multivariate Analysis: An Overview 20.Presenting Insights and Findings: Written Reports21.Presenting Insights and Findings: Oral PresentationsCase IndexAppendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings