Business Research Methods

9. Auflage 2005
ISBN: 978-0-07-297923-7
Verlag: McGraw-Hill Education

Buch, Englisch, 864 Seiten

Autoren/Hrsg.

Cooper, Donald R

Schindler, Pamela S.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs part III The Sources and Collection of Data 12 Measurement 13 Measurement Scales 14 Questionnaires and Instruments Appendix 14a: Crafting Effective Measurement Questions Appendix 14b: Pretesting Options and Discoveries 15 Sampling Concepts Appendix 15a: Determining Sample Sizepart IV Analysis and Presentation of Data 16 Data Preparation and Analysis Appendix 16a: Describing Data Statistically 17 Exploring, Displaying, and Examining Data 18 Hypothesis Testing 19 Measures of Association 20 Multivariate Analysis: An Overview 21 Presenting Insights and Findings: Written and Oral Reports case abstractsappendicesA Focus Group Discussion GuideB Nonparametric Significance TestsC Selected Statistical Tables References and Readings Glossary Photo Credits Index

Über Autor(innen)

Cooper, Donald R
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.