Family Child Care Marketing Guide, Second Edition

2. Auflage 2012
ISBN: 978-1-60554-112-9
Verlag: Redleaf Press

Buch, Englisch, 176 Seiten, Paperback, Format (B × H): 178 mm x 226 mm, Gewicht: 340 g

Reihe: Redleaf Business Series

Maximize your family child care (daycare) program's enrollment and income with proven tips from Tom Copeland.

Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity - even during tough economic times. This second edition of Family Child Care Marketing Guide includes information to help you - Identify and communicate the benefits of your program to prospective, current, and former clients
- Market your business using low-cost promotions, the Internet, and social media
- Network with professional organization and agencies
- Determine what rates you should charge
- Resolve common marketing issues and evaluate your marketing plan
This guise also contains checklists, worksheets, and forms to complement your marketing plan.

Autoren/Hrsg.

Über Autor(innen)

Tom Copeland is a renowned tax and child care business specialist. A licensed attorney, Tom graduated from Macalester College (BA) in 1972 and from William Mitchell College of Law (JD) in 1980. He trains thousands of family child care providers, trainers, and tax preparers each year on important business issues, including record keeping, taxes, marketing, contracts, and legal issues. Tom is also the author of many books and resources for family child care providers. Currently, he is a consultant for the National Association for Family Child Care (NAFCC).

In 2003, he won the Friends of NAFCC Award from the National Association for Family Child Care. In 1998, he won the Child Care Advocate of the Year award from the Minnesota Licensed Family Child Care Association. He has represented numerous providers in IRS audits and has won three US Tax Court cases. In 2003, the IRS issued Revenue Procedure 2003-22 that allows family child care providers to use a standard meal allowance rate to claim food expenses. Tom was the author of the proposal that led to this rule.