The Branding of Right-Wing Activism

Erscheinungsjahr 2011
ISBN: 978-0-19-087931-0
Verlag: ACADEMIC

Buch, Englisch, 286 Seiten, Print PDF, Format (B × H): 161 mm x 240 mm, Gewicht: 596 g

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Autoren/Hrsg.

Costley White, Khadijah

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Politikwissenschaft Politische Kultur Nichtregierungsorganisation (NGOs)
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus

Inhaltsverzeichnis

- Headphone Culture: A Preface

- Acknowledgments

- Chapter One: Welcome to the Party

- Chapter Two: The Tea Party as Brand

- Chapter Three: Rebranding Political Conservatism Through Race, Gender, and Class

- Chapter Four: Reading the Tea Leaves-The News about the News

- Conclusion: Boundaries Blurred

- Appendix: Sources and Methodology

- Notes

- Index

Über Autor(innen)

Khadijah Costley White is Assistant Professor of Journalism and Media Studies at Rutgers University. She has written for The Atlantic, The New York Times, The Root, Huffington Post, BBC, The Philadelphia Inquirer, The Los Angeles Times, Quartz, Gizmodo, and Buzzfeed.