At the Crossroads

1. Auflage 2008
ISBN: 978-0-470-14817-4
Verlag: Wiley

Buch, Englisch, 208 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 464 g

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.

Autoren/Hrsg.

Crosley, Gale

Stover, Debbie

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Unternehmensfinanzierung

Inhaltsverzeichnis

Introduction xi

Cast of Characters xiii

Part I No Discipline, No Growth 1

Part II Shall We Grow? 75

Part III Business Discipline Brings Practice Growth 137

Appendix the Practice Growth Model 175

Über Autor(innen)

Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.

Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.