E-Strategy

1. Auflage 2002
ISBN: 978-1-84112-214-4
Verlag: Wiley

Buch, Englisch, 128 Seiten, Format (B × H): 123 mm x 175 mm, Gewicht: 102 g

Fast track route to developing effective and profitablee-strategies for organizations.

Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.

Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensiveresources guide

Autoren/Hrsg.

Cunningham, Michael J.

Inhaltsverzeichnis

Introduction to E-Strategy

What is E-Strategy?

The Evolution of E-Strategy

The E-Dimension

The Global Dimension

The State of the Art

In Practice -
E-Strategy Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making E-Strategy Work

Über Autor(innen)

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Smart Things to Know about E-Business and Partners.com.