A Practical Guide
Buch, Englisch, 180 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 254 g
ISBN: 978-1-349-52190-6
Verlag: Palgrave MacMillan UK
This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also included are checklists that should form part of the company's crisis management handbook and discussion of training and learning opportunities. This is a fully comprehensive approach to crisis management planning and implementation.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction PART I: WHAT MAKES A CRISIS The Three Types of Crisis Evolution of a Crisis -The Crisis Curve Predicting a Crisis Why Managing a Crisis Matters PART II: THE ORGANISATION AND ITS UNIVERSE Organisations and their Leadership The Media in Crisis The Politicians and Regulators The Activists - Making Crisis Happen Other Stakeholders - Dealing with the Public, Customers and Suppliers PART III: DESIGN, TESTING AND IMPLEMENTATION Overview of the Process The Importance of Third Party Advocates The Crisis Management Teams Responsibilities and Logistics The Crisis Management Handbook Managing Media Relations Internal Communications Managing Politicians and the Public Training, Testing and Refinement Business Continuity Conclusion




