Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 336 g
Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 336 g
ISBN: 978-1-349-35241-8
Verlag: Palgrave MacMillan
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication