Designing Surveys

A Guide to Decisions and Procedures
2. Auflage 2005
ISBN: 978-0-7619-2746-4
Verlag: SAGE Publications

Buch, Englisch, 320 Seiten, Format (B × H): 152 mm x 229 mm

The technologies used to conduct surveys have changed dramatically since the mid-90s when the First Edition appeared. The Second Edition takes into account these changes, building on the material provided in the original book.

The result is an accurate account of how modern survey research is actually conducted, compiled with the needs and goals of the novice researcher in mind. It presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity.

Key Features:

A comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods.

Changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies

The increase use of web sites and package programs for variance estimation, data analysis and data dissemination

Autoren/Hrsg.

Czaja, Ronald F.

Blair, Johnny E., Jr.

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Wissenschaftliches Arbeiten, Studientechnik
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Demographie, Demoskopie
• Sozialwissenschaften Pädagogik Berufliche Bildung Wissenschaftliches Arbeiten, Studientechnik
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

Series Foreword

Preface
Chapter 1. An Introduction to Surveys and to This Book
The Practice of Survey Research

The Uses of Surveys

Overview of the Survey Process

A Brief Summary of This Book

Chapter 2. Stages of a Survey
Stage 1: Survey Design and Preliminary Planning

Stage 2: Pretesting

Stage 3: Final Survey Design and Planning

Stage 4: Data Collection

Stage 5: Data Coding, Data-File Construction, Analysis, and Final Report

Example of a Time Schedule for a Study

Chapter 3. Selecting the Method of Data Collection
Evaluating the Advantages and Disadvantages of the Four Survey Methods

Mail Surveys

Internet Surveys

Telephone Surveys

Face-to-Face Surveys

Combinations of Methods

Chapter 4. Questionnaire Design: Writing the Questions
Questionnaire Design as Process

Factors in Questionnaire Development

Writing Questions

Chapter 5. Questionnaire Design: Organizing the Questions
Introducing the Study

What Questions Should the Questionnaire Begin With?

Grouping Questions into Sections

Questionnaire Length and Respondent Burden

Avoiding Other Flaws in Mail Questionnaire Design

Chapter 6. Questionnaire Design: Testing the Questions
Importance of Respondents' Comprehension of and Ability to Answer Questions

Conventional Pretests and Interviewer Debriefings

Post-Interview Interviews

Behavior Coding

A Note on Intercoder Reliability

Cognitive Interviews

Respondent Debriefing

Expert Panel

Examining Interviewer Tasks

Revising and Retesting: Deciding Which Pretest Problems to Address
Deciding How Much Testing Is Enough

Pilot Tests

Combined Methods

Some Last Advice

Chapter 7. Designing the Sample
The Basics

Defining the Population

Constructing a Sampling Frame

Matching Defined Populations and Sampling Frames

Recognizing Problems with Sampling Frames

Determining Sample Size

Hypothesis Testing and Power

Using Census Data

Chapter 8. Selecting a Sample
Example 1: A Community List-Assisted Telephone Sample

Example 2: A Directory-Based Community Telephone Sample

Example 3: Other RDD Telephone Samples

Selecting Respondents within Households

Example 4: A List Sample of Students

Example 5: A Sample of University Classes

Chapter 9. Reducing Sources of Error in Data Collection
The Origins of Error

Chapter 10. Special Topics
Ethical Issues in Survey Research

The Methodology Report

The Utility of the Methodology Report

What to Include in the Methodology Report

Costs and Contingencies: Planning for the Unexpected

For Further Study: Suggested Readings

Appendix A
Appendix B
Appendix C
Glossary/Index

Über Autor(innen)

Czaja, Ronald F.
Ronald F. Czaja is associate professor emeritus of sociology and anthropology at North Carolina State University. He taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research focused on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.

Blair, Johnny E., Jr.
Johnny Blair is Senior Survey Methodologist at Abt-SRBI. Previously, he was a Principal Scientist at Abt Associates and a manager of survey operations at the University of Maryland Survey Research Center and the University of Illinois (Urbana-Champaign) Survey Research Laboratory. Over a forty-year career in survey research, he has designed and/or implemented surveys for health (including HIV high risk populations), education (including large-scale student assessments), environment (including contingent valuation), and criminal victimization (including proxy reporting) surveys among other areas. He has conducted methodological research on sampling rare populations, measurement error in proxy reporting, cognitive and usability testing of computer-based student writing assessments and data quality in converted refusal interviews. He has been involved in a decade-long program of research on cognitive interview pretesting, most recently on the theory of pretest sample size and the validation of pretest problem identification.

He has been a member of the editorial board of Public Opinion Quarterly, and has served on several National Research Council Panels and been a consultant to many federal agencies, academic organizations, law firms and other companies. Since 1996, he has served on the Design and Analysis Committee (DAC) for the National Assessment of Educational Progress, NAEP, the Nation’s Report Card.