Corporate Strategy, Public Policy and New Technologies

Erscheinungsjahr 1996
ISBN: 978-0-08-042581-8
Verlag: Pergamon Press

Buch, Englisch, 372 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 724 g

Reihe: Technology, Innovation, Entrepreneurship and Competitive Strategy

Based on in-depth study of the electronics giant Philips, Corporate Strategy, Public
Policy and New Technologies examines the key factors which have determined the
success or failure of new technologies and the global competitiveness of firms within a major
European consumer industry. Drawing on the insights gained from intensive empirical
research into the company's growth, structure and competitive strategy, the book traces the
reciprocal influences of Philips and of European Community policymaking on each other and
on the development of the industry since the 1970s.The core of the book focuses on
detailed case studies of three major technological initiatives, and analyses the reasons for
their success or failure: the European VCR (Video Cassette Recorder) industry and Philips'
VCR 2000 format; Philips and the development of the European HDTV (High Definition
Television) system; and Philips' CD-i (Compact Disc-interactive) project. All three studies
raise important issues of competition, collaboration, technology and the role of public policy,
with a firm theoretical grounding in the most relevant and up-to-date academic
research.In addition to providing an instructive analysis of the performance of an industry
at the levels of the firm, the state and the European Community, the book emphasises that the
strategies and policies discussed were adopted largely in response to the global challenge
from the USA and, above all, Japan.

Autoren/Hrsg.

Dai, Xiudian

Thomas, Howard

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Spitzentechnologiesektor
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Introduction. Technical change and the competitiveness of firms: corporate strategies and
public policy. Philips' history: from family business to the operation of a multinational
enterprise. Competition and collaboration in the European VCR industry: Philips and the
V2000 system. European competitiveness and Philips' restructuring. Revitalising the
European consumer electronics industry: Philips and the development of HDTV. The digital
revolution and policy changes in Europe in the 1990s. Multimedia development and Philips'
global strategy. Conclusions.