Transcreating Heraldry DNA

Intersemiotic Translation in Greek Military Shield Badges
Erscheinungsjahr 2027
ISBN: 978-3-032-44581-0
Verlag: Palgrave Macmillan

Buch, Englisch, 330 Seiten, Format (B × H): 148 mm x 210 mm

This book examines how the Hellenic Army uses heraldry to translate history, mission, and values into visual identity. Drawing on 77 official shield badges, it shows how words, images, colours, and symbols work together to communicate institutional identity, military tradition, and cultural memory across uniforms, vehicles, buildings, documents, and digital media. The book moves from the foundations of intersemiotic translation and multimodal social semiotics to a systematic method for analysing military emblems. It then develops the concept of "Heraldry DNA" to explain the recurring patterns that make an emblem system recognisable while allowing individual units to remain distinct. Case studies demonstrate how mottos, motifs, colour choices, and design conventions express continuity, sacrifice, expertise, territorial guardianship, and collective memory. The book offers a clear framework for researchers in translation studies, semiotics, visual communication, military studies, branding, and institutional identity.

Zielgruppe

Research

Autoren/Hrsg.

Damaskinidis, George

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Militärgeschichte
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Semiotik
• Geisteswissenschaften Sprachwissenschaft Übersetzungswissenschaft, Translatologie, Dolmetschen

Inhaltsverzeichnis

1. Introduction: Why Military Heraldry is a Translation Problem.- 2. Intersemiotic Translation and Multimodality.- 3. Military Heraldry: Grammar, Regulation, and Cultural Memory.- 4. The Heraldry DNA Metaphor (and How to Use It Responsibly).- 5. Reading the Shields: Corpus, Layers, and Comparisons.- 6. Patterns in the Shield Badges (Mottos, Motifs, Colour, Fit).- 7. Case Studies (Three Close Readings).- 8. From Shield Badges to Coat of Arms: Translating DNA into a Prototype Design Brief.- 9. From Patterns to Theory: Intersemiotic Translation as Institutional Design.- 10. Conclusion (Contributions, Limits, Future Work).

Über Autor(innen)

George Damaskinidis is an Adjunct Lecturer at the University of Western Macedonia, Greece, and Research Fellow at the SemioLab at Aristotle University of Thessaloniki, Greece. His research interests include intersemiotic translation, multimodal texts, social semiotics, and multimodal literacy. He is the author of the forthcoming monograph .