Persuasive Signs

The Semiotics of Advertising
1. Auflage 2002
ISBN: 978-3-11-017340-6
Verlag: De Gruyter

Buch, Englisch, Band 4, 193 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 236 mm, Gewicht: 510 g

Reihe: ISSN

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Zielgruppe

Students, Scholars, Academic Libraries, Institutes

Autoren/Hrsg.

Danesi, Marcel

Beasley, Ron

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Semiotik
• Geisteswissenschaften Sprachwissenschaft Lexikologie, Lexikographie
• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften Semiotik
• Geisteswissenschaften Philosophie Semiotik

Über Autor(innen)

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.