How Business Storytelling Works

Increase Your Influence and Impact
1. Auflage 2022
ISBN: 978-93-5479-543-5
Verlag: SAGE Publications

Buch, Englisch, 284 Seiten, Format (B × H): 140 mm x 216 mm

Why are you alive today and reading this book?

How will you, a corporate professional, be relevant in the future?

The #1 answer to both is storytelling.

Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption.

In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.

Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story.

So, what are you waiting for? Head to the checkout counter.

Autoren/Hrsg.

Das, Sandeep

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Foreword
Preface: Hmmm …. Why Exactly Should You Read This Book?
Acknowledgements
Part 1: Understanding Storytelling
Chapter 1: Why Is Storytelling the #1 Reason You Are Here Today?
Chapter 2: How Does Your Brain React to Storytelling?
Chapter 3: How Does Hollywood Use Storytelling?
Chapter 4: Our World in the Next Few Years
Part 2: Storytelling for Corporates
Chapter 5: Driving Change
Chapter 6: Becoming a Visionary Entrepreneur
Chapter 7: Creating Legendary Consumer Brands
Chapter 8: Driving B2B Corporate Sales
Part 3: Storytelling for Personal Growth
Chapter 9: Creating Brilliant Presentations
Chapter 10: Making Elements Stick
Chapter 11: Leveraging Humour
Chapter 12: Becoming a Master Orator
Chapter 13: Excelling in Interviews
Chapter 14: Creating Your Personal Brand
Conclusion: The Final Story 240

Über Autor(innen)

Das, Sandeep
Sandeep has been a corporate leader for nearly 15 years, having worked as Director at PricewaterhouseCoopers (PwC), Accenture Strategy, Marico & BCG. He is currently the Global Foresight Lead for Emerging Countries for Mars Wrigley.

He is the author of 'Hacks for Life and Career: A Millennial's Guide to Making it Big', 'Yours Sarcastically' and 'Satan's Angels'. His books have been featured in Fortune, Times of India, Economic Times, Mint, Deccan Chronicle, Business Line, Asian Age, CNN IBN, Hindu, Bangalore Mirror and Mid-Day.
He is a popular columnist with Fortune, Forbes, Times of India, Economic Times, Mint, Business World having written over 150 columns for them. He has been quoted extensively by Fortune, Mint, Money Control, Deccan Chronicle, Financial Express, and so on.
He has been invited as a guest speaker at 100+ leading corporates & institutes. He has spoken at corporates like the Tata Group, Indian Oil, Tata Consultancy Services (TCS), Bajaj Electrical, upGrad, Deloitte, Accenture, PwC, etc. Some of the institutes Sandeep has spoken at are National University of Singapore (NUS), IIM Bangalore, IIM Calcutta, IIT Bombay, IIT Delhi, St. Stephen’s Delhi, etc.
His videos on YouTube have been seen over a million times. His posts on LinkedIn have been seen over 10 million times.
By education, he is an MBA from IIM Bangalore and has completed a strategy course from INSEAD.
He is intentionally vegetarian, which is very rare for someone from his community. He doesn’t drink and smoke either, but has a deep love for street food, the world of movies and fancy hotels.
If you have read till this point, your patience is appreciated and deeply admired. You can be rest assured that the rest of the book is far more engaging and fast paced.