Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

18. Auflage 2025
ISBN: 978-1-292-74527-5
Verlag: Pearson

Buch, Englisch, 672 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 1638 g

shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Autoren/Hrsg.

David, Fred

David, Forest R.

David, Meredith E.

Inhaltsverzeichnis

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management
   • The Cohesion Case: McDonalds Corporation

PART 2: STRATEGY FORMULATION

1. Business Vision and Mission
2. The External Assessment
3. The Internal Assessment
4. Strategies in Action
5. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

1. Implementing Strategies: Management and Marketing Issues
2. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

1. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
2. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSISHow to Prepare and Present a Case Analysis