Statistics in Business & Management: A Guide to Using Excel & IBM SPSS Statistics

1. Auflage 2021
ISBN: 978-1-5297-0117-3
Verlag: SAGE PUBN

Buch, Englisch, 480 Seiten, Format (B × H): 189 mm x 246 mm

Grounded in real-world business research and with tailored examples throughout, this comprehensive guide shows the reader how to visualise and apply IBM SPSS and Microsoft Excel software across their work, helping the reader apply statistical methods to business management contexts and principles. The book includes:

- Authentic case studies of real research

- Step-by-step solutions

- Questions to check your understanding

- A range of digital resources to enhance learning, such as an online workbook, additional datasets and solutions, and additional questions and exercises.

These highly experienced authors have woven SPSS and Excel into each chapter with plenty of visual flags and pictorial directions to show the reader everything they need to know.

Autoren/Hrsg.

Davis, Glyn

Pecar, Branko

Inhaltsverzeichnis

Visualising and presenting data
Data descriptors: How do we summarise data?
Probability distributions
Sampling distributions
Point and interval estimates
An introduction to parametric hypothesis testing
Chi-square and non-parametric hypothesis testing
Linear correlation and regression analysis
Introduction to time series data, long-term forecasts and seasonality
Short and medium-term forecasts

Über Autor(innen)

Davis, Glyn
Since 1988 I have had a varied career within the university sector teaching e-Business, IT, statistics, and quantitative methods within the School of Computing, Teesside University Business School, School of Social Sciences, Business and Law, and since 2018 within Teesside Business School.

I am a Senior Fellow of the Higher Education Academy (SFHEA) and in 2002 was awarded the status of Teesside University Teaching Fellow.

Professionally, I have been a member of the Institute of Mathematics and its Applications as a Chartered Mathematician (until 2004) and a Fellow of the Royal Statistical Society (until 2004).

My learning and teaching research includes the application of open learning and IT in the learning, teaching and assessment of e-Business and statistics courses and I have undertaken consultancy work in providing learning and teaching advice to other universities, professional bodies, and publishers within the area of e-Business, statistics and quantitative methods.

Pecar, Branko
Branko spent most of his professional life in the world of process control, working mainly for Emerson, one of the largest global process control equipment manufacturing corporations. Throughout his career he held numerous positions such as an Account Director, Applications Director, Regional VP in the Middle East and others. His employment took him around the world, and he had ex-pat assignments in the Middle East, USA, etc.

Before he embarked on the industrial career, Branko got a Ph.D. During his long employment with Emerson, he decided to take a "sabbatical" from his business and industry career. He joined the University of Gloucestershire as a Senior Lecturer and spent several years there teaching mainly statistics, quantitative methods and electronic commerce. In the end he returned to Emerson, where he finished his career as a Global VP for Educational Services.

Branko published a number of articles and co-authored a series of books with Glyn Davis of Teesside University. He is a Fellow of the Royal Statistical Society and lives in London.