The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

2. Auflage 2010
ISBN: 978-0-07-173826-2
Verlag: McGraw-Hill Education

Buch, Englisch, 256 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 376 g

Supercharge your writing skills. by the end of the week!In the workplace, your writing speaks volumes about you. Whether you’re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway—regardless of your position or profession. - SEIZE READERS’ INTEREST INSTANTLY - ELIMINATE NONSPECIFIC WORDS AND PHRASES - MANAGE CROSS-CULTURAL WRITING - CRAFT COMPELLING ONLINE COPY - CREATE POWERFUL PRESENTATIONSPresent yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!

Autoren/Hrsg.

Davis, Kenneth

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Office Management, Büroorganisation

Inhaltsverzeichnis

Introduction; Chapter 1. Find the "We": Manage Your Relationship with Your Reader; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and MechanicsChapter 12. Evaluate Your Writing Process; Chapter 13. Writing; Chapter 14. Writing to Sell; Chapter 15/ Writing for Presentations; Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers; Resources and Information; Index; Final Examination

Über Autor(innen)

Davis, Kenneth
Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Kenneth W. Davis, Ph.D., has conducted training and consulting for business andgovernment on four continents. His clients have included the Abu Dhabi National OilCompany, the Republic of Botswana, and the International Monetary Fund. Davis ispast president of the Association of Professional Communication Consultants.