Buch, Englisch, 192 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 491 g
Buch, Englisch, 192 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 491 g
ISBN: 978-1-292-04036-3
Verlag: Pearson
For undergraduate and graduate strategy courses.
This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.
The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio
