Salesforce Marketing Cloud Growth & Data 360

An Enterprise Guide to Data 360, Campaigns, Agentforce, and Modern Marketing
1. Auflage 2027
ISBN: 979-8-8688-3490-5
Verlag: APRESS L.P.

Buch, Englisch, Format (B × H): 178 mm x 254 mm

This book provides a practical, end-to-end guide to implementing Salesforce Marketing Cloud Growth, taking readers from foundational architecture and Data 360 design through platform configuration, campaign execution, analytics, AI integration, and ongoing operations. It begins with the core Salesforce platform, licensing considerations, and Data 360 credit economics before moving into the data layer, covering data streams, mapping, identity resolution, and consent management. Readers then progress through Marketing Cloud Growth configuration and daily marketing operations, including segmentation, Flow Builder, email and SMS creation, and campaign activation, with an emphasis on sound implementation decisions and verification.

The book also explores analytics and reporting through Salesforce, Data 360, and Tableau, followed by practical guidance on integrating Agentforce safely into marketing workflows. Real-world case studies demonstrate how the platform can be implemented even under severe resource constraints, while the final section addresses troubleshooting, maintenance, GDPR compliance, and migration from Marketing Cloud Engagement. Together, these topics provide readers with a complete roadmap for building, operating, governing, and evolving a modern Salesforce marketing environment.

What You Will Learn

• Design a scalable Salesforce Marketing Cloud Growth architecture and make informed licensing and Data 360 investment decisions.
• Build a reliable data foundation using data streams, mapping, identity resolution, and consent management.
• Configure Marketing Cloud Growth for day-to-day enterprise marketing operations, including permissions, workspaces, segmentation, and campaigns.
• Create and activate email and SMS campaigns using Salesforce Flow Builder and modern marketing workflows.
• Measure marketing performance using Salesforce reporting, Data 360 metrics, and Tableau to move beyond vanity metrics.

This book is for : Salesforce Marketing Cloud Growth administrators, Salesforce architects and developers.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

De la Torre, José

Fachgebiete

• Mathematik | Informatik EDV | Informatik Technische Informatik
• Mathematik | Informatik EDV | Informatik Informatik

Inhaltsverzeichnis

Part 1: The Core Foundation  Introduces the shift from standalone marketing platforms to Salesforce's core platform. It covers the fundamental architecture, licensing models, and the true cost of Data 360 credits.- Part 2: Data 360 & Architecture Focuses on the data layer before any marketing campaigns are built. Covers data streams, mapping, identity resolution, and consent management, emphasizing design decisions that are expensive to reverse later.- Part 3: Marketing Cloud Growth Configuration A step-by-step field guide to setting up the platform, covering workspaces, permission sets, and the initial configuration required to make the tool operational for the marketing team.- Part 4: Daily Operations & Campaign Execution The core marketing execution layer. Covers segmentation, Flow Builder for marketers, email and SMS creation, and campaign activation, focusing on verification over dashboard assumptions.- Part 5: Analytics and Reporting Details how to measure success using Salesforce's reporting tools, Data 360 metrics, and Tableau integration to build actionable insights rather than vanity metrics.- Part 6: Agentforce Integration Two dedicated chapters on implementing AI safely. It covers the shift from manual builds to Agent Builder, the "Allow All" default governance model, and what tasks should never be delegated to an agent.- Part 7: Real-World Case Studies Includes a unique zero-budget implementation case study for a volunteer-run NGO (Namaste Rasuwa Kids), proving the platform's adaptability and core principles under severe constraints.- Part 8: Maintenance, Compliance & Migration The operational closing. Covers routine troubleshooting, strict European GDPR compliance as an architectural decision, and a dedicated roadmap for migrating from Marketing Cloud Engagement (what to keep and what to leave behind).

Über Autor(innen)

José de la Torre Casas is a technology consultant with nine years of active experience in the Salesforce ecosystem. He specializes in data architecture and implementing Marketing Cloud Growth, Data 360, and Agentforce for organizations that require a solid data foundation before scaling their marketing automation.

He holds 13 Salesforce certifications, including Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Service Cloud Consultant, and Marketing Cloud Engagement Administrator. In addition to his corporate work, he serves as President of the Namaste NGO (Rasuwa Kids), where he led a zero-budget implementation of Data 360 and Agentforce Nonprofit, proving the platform's viability under severe resource constraints.

In 2026, he self-published his first technical books on the subject, and the updated (available in both English and Spanish), which quickly gained organic traction and 5-star reviews within the Trailblazer community. He resides in Madrid, Spain, and actively writes about data architecture on LinkedIn.