The Financial Times Guide to Data-Driven Transformation: How to drive substantial business value with data analytics

How to drive substantial business value with data analytics
1. Auflage 2024
ISBN: 978-1-292-46214-1
Verlag: FT Publishing International

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 395 g

This is the book that helps managers maximise the business value brought by data to their organisation. 

Are you eager to unlock the power of data in your organization? In the Financial Times Guide to Data Driven Transformation, Andrea De Mauro and Michele Pacifico provide a comprehensive roadmap for leaders aiming to harness the full potential of data analytics. This guide is designed for top executives, data leaders, and practitioners who are seeking to drive substantial business value and navigate the complex landscape of digital transformation.

The book covers key strategies for building data-driven cultures, developing analytics roadmaps, and leveraging artificial intelligence to support decision-making. Through practical insights and real-world examples, the authors show how businesses can unlock value from their data assets, streamline operations, and gain a competitive advantage. Whether you're at the early stages of your data journey or looking to enhance existing capabilities, this guide offers the tools you need to succeed.

Drawing from the extensive experience of both authors, this book is more than a theoretical guide; it's a hands-on, actionable resource tailored for professionals who want to make data an integral part of their companys strategy and operational excellence.

Autoren/Hrsg.

De Mauro, Andrea

Pacifico, Michele

Inhaltsverzeichnis

1. Putting Data Analytics at Work 2. Data Transformation process 3. Data Canvas 4. Machine learning for value creation 5. Technology 6. People, culture, and organization 7. Data Governance 8. Leading the transformation Conclusions Glossary of frequent analytics terms for leaders

Über Autor(innen)

Andrea De Mauro is currently Head of Data & Analytics at Vodafone. He has more than 15 years of international experience managing Data Analytics and Data Science organizations. He is a social media influencer, a professor, a researcher, and a popular science author of several books in English and Italian. He appeared in 2022 global Forty Under 40 list by CDO magazine. Previously, he served as Director of Business Analytics at Procter & Gamble, looking after the continuous elevation of data analytics in the business and the development of digital fluency across the global organization.  
Michele Pacifico i s currently Senior Product Manager for Commercial Analytics in the global analytics team of Nestlé. He has spent the last 15 years in various Business Intelligence and Data Analytics roles in Fast Moving Consumer Goods and software industries, mostly focusing on business facing responsibilities across countries and organizations. From building valuable analytics use cases to helping develop analytics roadmaps and data strategies in different organizations, data analytics is has been a key passion accompanying him throughout his whole career.