The Springboard

How Storytelling Ignites Action in Knowledge-era Organizations
1. Auflage 2000
ISBN: 978-0-7506-7355-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 246 Seiten, Format (B × H): 152 mm x 238 mm, Gewicht: 356 g

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Denning, Stephen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie

Inhaltsverzeichnis

Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography

Über Autor(innen)

Stephen Denning