Strategic Management

Text and Cases
5. Revised Auflage 2009
ISBN: 978-0-07-353041-3
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 912 Seiten, Format (B × H): 212 mm x 264 mm, Gewicht: 1789 g

Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Autoren/Hrsg.

Dess, Gregory G.

Dess, Gregory

Eisner, Alan

Lumpkin, G. T.

Lumpkin, G.T. (Tom)

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Text:Part One: Strategic AnalysisChapter 1     Strategic Management: Creating Competitive Advantages
Chapter 2     Analyzing the External Environment of the Firm
Chapter 3     Assessing the Internal Environment of the Firm
Chapter 4     Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesPart Two: Strategic FormulationChapter 5     Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6     Corporate-Level Strategy: Creating Value through Diversification
Chapter 7     International Strategy: Creating Value in Global Markets
Chapter 8     Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic Implementation Chapter 9     Strategic Control and Corporate Governance
Chapter 10   Creating Effective Organizational Designs
Chapter 11   Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12   Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case AnalysisChapter 13   Analyzing Strategic Management CasesCases: - Robin Hood - Edward Marshall Boehm, Inc. - The Skeleton in the Corporate Closet - The Best-Laid Incentive Plans - Growing for Broke - Crown Cork and Seal in 1989 - Automation Consulting Services - Enron: On the Side of the Angels - American Red Cross - United Way of America - World Wrestling Entertainment - Schoolhouse Lane Estates - QVC - McDonald’s - Procter & Gamble - Heineken - Pixar - Johnson & Johnson - Samsung Electronics - Lenovo’s Purchase of IBM’s PC Division - The Casino Industry - Mattel’s Misfit Toys - Apple Inc.: Taking a Bite Out of the Competition - Jamba Juice - China’s Geely Automotive Holdings, Ltd.: Targeting the U.S. Market - JetBlue Airlines: Will It Remain “Blue”? - Southwest Airlines: Does “LUV” Last? - Dippin’ Dots Ice Cream - Keurig Coffee - Weight Watchers International Inc. - A Horror Show at the Cinemaplex? - Build-A-Bear Workshop - Reader’s Digest: For Whom and for How Much Longer? - General Motors - Nintendo’s Wii - One Ford: The Shape of Ford Motor Company to Come? - American International Group and the Bonus Fiasco - eBay: Expanding into Asia - Ann Taylor: Survival in Specialty Retail - FreshDirect: Delivering the Goods?

Über Autor(innen)

Eisner, Alan
Alan B. Eisner is Professor of Management and Department Chair, Management and Management Science Department, at the Lubin School of Business, Pace University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in Strategic Management, International Journal of Electronic Commerce, International Journal of Technology Management, American Business Review, Journal of Behavioral and Applied Management, and Journal of the International Academy for Case Studies. He is the former Associate Editor of the Case Associations peer reviewed journal, The CASE Journal.

Dess, Gregory
Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organizationenvironment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioneroriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal s Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in Business Administration from the University of Washington(Seattle) and a BIE degree from Georgia Tech.

Lumpkin, G.T. (Tom)
G. T. (Tom) Lumpkin is the Chris J. Witting Chair and Professor of Entrepreneurship at Syracuse University in New York. Prior to joining the faculty at Syracuse, Tom was the Kent Hance Regents Endowed Chair and Professor of Entrepreneurship at Texas Tech University. His research interests include entrepreneurial orientation, opportunity recognition, strategy-making processes, social entrepreneurship, and innovative forms of organizing work. He has published numerous research articles in journals such as Strategic Management Journal, Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, and Entrepreneurship: Theory and Practice. He is a member of the editorial review boards of Strategic Entrepreneurship Journal, Entrepreneurship Theory & Practice, and the Journal of Business Venturing. He received his PhD in management from the University of Texas at Arlington and MBA from the University of Southern California.