Buch, Englisch, Gewicht: 844 g
Buch, Englisch, Gewicht: 844 g
ISBN: 978-1-265-98303-1
Verlag: Open University Press
Strategic Management, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, data analytics, and Artificial Intelligence (AI) to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
Autoren/Hrsg.
Weitere Infos & Material
PART 1: STRATEGIC ANALYSIS1. Strategic Management: Creating Competitive Advantages2. Analyzing the External Environment of the Firm3. Assessing the Internal Environment of the Firm4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesPART 2: STRATEGIC FORMULATION5. Business-Level Strategy: Creating and Sustaining Competitive Advantages6. Corporate-Level Strategy: Creating Value through Diversification7. International Strategy: Creating Value in Global Markets8. Entrepreneurial Strategy and Competitive DynamicsPART 3: STRATEGIC IMPLEMENTATION9. Strategic Control and Corporate Governance10. Creating Effective Organizational Designs11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization12. Managing Innovation and Fostering Corporate EntrepreneurshipPART 4: CASE ANALYSIS13. Analyzing Strategic Management Cases




