Perfect Phrases for Writing Company Announcements

Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications
Erscheinungsjahr 2010
ISBN: 978-0-07-163452-6
Verlag: McGraw-Hill Education

Buch, Englisch, 224 Seiten, Format (B × H): 127 mm x 203 mm, Gewicht: 248 g

The Right Phrase for Every Situation. Every Time! Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations.Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for: - Describing new products and services - Explaining hiring procedures - Detailing a new strategic focus - Announcing relocation or expansion - Articulating mergers and strategic partnerships

Autoren/Hrsg.

Diamond, Harriet

Diamond, Linda Eve

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

AcknowledgmentsIntroductionPart One Sharing Information: The Whys and HowsChapter 1: Your Message
Media Choices
Internal Announcements
External Announcements
Promotional Writing Basics
E-Mail Basics
Blogging, Facebooking, Twittering.
Words Are Forever
What Works for You?Chapter 2: Style
Target Your Audience
Pinpoint Your Message
Get the Phrase Out!
Image Matters
What’s Your Style?Part Two The Perfect PhraseChapter 3: Company News
Newsletters
Press Releases
New Customer Service Initiatives
New Products
New Services
Announcements to InvestorsChapter 4: Customer Care and Events
New Online Features
Special Sales
Contests
Event Announcements and Invitations
Conferences
Free Consultations
Online Feedback Forums
Product RecallsChapter 5: Announcing Transitions to the Public
Renovations
Closing / Moving / Adding Locations
New Management
New Partners
Mergers and AcquisitionsChapter 6: Internal Announcements to Inform and Inspire
Message of the Day / Week / Month
Internal Newsletters
Encouraging Wellness
Company Incentives
Congratulations to the Team
Training Opportunities
Conferences and Expos
Company EventsChapter 7: Other Important Internal Announcements
Restructuring / Reorganization
Changes in Policy
Cyberspace Policies
Raising Morale in Tough Times
Layoffs
Workplace Safety
Performance Reviews and Feedback
Customer Service RemindersChapter 8: Personnel Announcements
Now Hiring
New Management
New Team Members
PromotionsChapter 9: Reaching Out
Opinion Polls
Links and Affiliate Programs
Working Together
Participating in Your Community
Seeking TestimonialsChapter 10: Purpose-Specific Nonprofit
Membership Drives
Fund-Raising / Requests for Donations
Requests for Volunteers
Engaging the “Next Generation”
Great Voices to InspireChapter 11: Thank You!
Thank You for Your Business
Thank You for Your Dedication
Thank You for Your Donation
Thank You for ReferralsPart Three Writing Your Perfect PhrasesChapter 12: Your Perfect Phrases
Have You Made Some Perfect Notes?
What Makes a Phrase Perfect?
A Perfect Brainstorm
A Perfect Buddy
Six More Perfect Phrase Tips
Perfect!Chapter 13: Write On!
Six Steps to Good Writing
Perfect Structure
The Top Five Grammar Flubs
Translation Flubs
Grammar-Check, Spell-Check, and Human-CheckConclusionResources

Über Autor(innen)

Diamond, Linda Eve
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Diamond, Harriet
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Linda Eve Diamond and Harriet Diamond have written numerous business skillsbooks. From Hollywood, FL, Linda has 15 years’ experience in the fieldof corporate training. Harriet, who lives in Atlantic City, NJ, founded and rana successful training and consulting firm for 20 years.