Buch, Englisch, 360 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 893 g
Buch, Englisch, 360 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 893 g
ISBN: 978-1-292-02676-3
Verlag: Pearson
For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.
Autoren/Hrsg.
Weitere Infos & Material
SECTION ONE INTRODUCTION TO RETAIL BUYING
Chapter 1: The Retail Playing Field
Chapter 2: The Buyer’s Role
Chapter 3: Buying Practices for the Different Retail Classifications
Chapter 4: The Market Specialists and how They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
Chapter 5: Consumer AnalysisChapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities
Chapter 7: What to Buy
Chapter 8: How Much to Buy
Chapter 9: Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
Chapter 10: Purchasing in the Domestic MarketplaceChapter 11: Foreign Market Purchasing
Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets
Chapter 13: Wholesale Purchasing on the Internet
Chapter 14: Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
Chapter 15: Merchandise PricingChapter 16: The Development of Private-Label Programs
Chapter 17: Disseminating Product information to Retail personnel
Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising
