Buch, Englisch, Band 205, 264 Seiten, Format (B × H): 154 mm x 225 mm, Gewicht: 500 g
Volume 2: descriptive cognitive approaches
Buch, Englisch, Band 205, 264 Seiten, Format (B × H): 154 mm x 225 mm, Gewicht: 500 g
Reihe: Current Issues in Linguistic Theory
ISBN: 978-90-272-3712-5
Verlag: John Benjamins Publishing Company
The first section ‘Political metaphor and ideology’ discusses topics such as Nazi Germany, discrimination of Afro-Americans, South Africa’s “rainbow nation”, and the impeachment campaign against President Clinton. The second section, on cross-cultural “Otherness” deals with cultural clashes such as those between the Basque symbolic world and the general European value systems; between the Islam and the West, determining its treatment of Iraq in the Gulf War; and between Hong Kong “Otherness” and centuries of Western dominance. The third section deals with ‘Metaphors for institutional ideologies’ and concentrates on the globalisation of the North and South American markets, on insults in (un)parliamentary debates, and on the Internet being for sale.