Buch, Englisch, Format (B × H): 78 mm x 102 mm, Gewicht: 3 g
Buch, Englisch, Format (B × H): 78 mm x 102 mm, Gewicht: 3 g
ISBN: 978-0-07-471754-7
Verlag: McGraw-Hill Education
Autoren/Hrsg.
Weitere Infos & Material
PART ONE INTRODUCTION & OVERVIEW
Ch.1 Globalisation
PART TWO COUNTRY DIFFERENCES
Ch. 2 National Differences in Political Economy
Ch. 3 Differences in Culture
Ch. 4 Ethics in International Business
PART THREE THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch. 5 International Trade Theory
Ch. 6 The Political Economy of International Trade
Ch. 7 Foreign Direct Investment
Ch. 8 Regional Economic Integration
Ch. 9 The Foreign Exchange Market
Ch. 10 Financial Management in International Business
PART FOUR THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch. 11 The Strategy of International Business
Ch. 12 The Organisation of International Business
Ch. 13 Entry Strategy and Strategic Alliances
Ch. 14 Exporting, Importing and Countertrade
PART FIVE BUSINESS OPERATIONS
Ch. 15 Global Production, Outsourcing and Logistics
Ch. 16 Global Marketing and R&D
Ch. 17 International Human Resource Management
Ch. 18 Global Accounting and International Business
PART SIX CASES